Planning for Success A Product Launch Essay Example | Topics and Well Written Essays - 2000 words

Planning for Success A Product Launch - Essay Example It is necessary to strategies on how to monitor the progress of the product and ensure efficient allocation of products to the right market (Cavanagh 2012). Apple Inc. is undergoing increasing difficulty in managing time-to-market and to reduce the cost of introducing the new products. Apple Inc. Is a technology company, with frequent changes in the mode of doing business. This paper will focus on how launch effectively a new iPhone for the Apple Inc. The company will be launching a new product in the market. The product itself is the new iPhone which was introduced recently in the market. This report will include all the requirements, the planning process, implementation and the effective means of monitoring the implementation process (Comments on â€Å"A New Product Growth for Model Consumer Durables The Bass Model 2011). The iPhone that will be launched soon is expected to meet customers expectation since it contains all the features in it. The key features are that the iPhone itself is a mobile phone, contained software for playing music, mini personal organizer and it contained other software that can be used in various sectors. The main goals and objective for launching iPhone is to create awareness of the iPhone in the market. It is essential for the potential customers to know that the new iPhone has been released. The launch of this product will also assist in distributing the product in the market. Furthermore, the process will help to get feedback from the target segment for a pre-launch, win the customers interest so that they can place pre-orders and get the chance for product demonstrations. Besides, the company will be able to introduce iPhone in the new market. To be effective, it is essential to be objective and be specific when launching the iPhone. For instance, it is necessary to deliver the number of iPhones in the